Donald Trump, Elon Musk X interview lasted 2 hours. What the two talked about and why Trump agreed to this.

Hundreds of thousands of X users flocked to the platform on Monday night to hear owner Elon Musk speak with former President Donald Trump. But they would have to wait almost 45 minutes before the interview began because of what Musk called a denial of service attack.

Once the problems were resolved, Musk kicked off the discussion by emphasizing this was a "conversation" — one that ultimately stretched over two hours long, beginning with a question about Trump's assassination attempt in July in Butler, Pa. Musk and the Republican nominee then worked their way through topics like immigration, foreign policy and the economy.

Trump’s X interview took place over X Spaces, a feature in the X app that lets users listen in and join live audio conversations with other users and groups. The interview is part of a strategy that journalist and conspiracy theory expert Mike Rothschild says is indicative of the types of voters the Trump campaign is courting. Rothschild also cited the changing election landscape in general, which is becoming increasingly less reliant on traditional media.

“New voters, the people who are just getting involved in the electoral process, those are people you can reach through streamers, through podcasts, through influencers. So it’s a very smart strategy,” Rothschild told Yahoo News. “It’s not the hour-long cable news special, it’s not the press conference. … Trump himself has completely upended what it means to be campaigning.”

Interview delayed by technical issues

The interview between Trump and Musk, which was scheduled to start at 8 p.m. ET, didn't start until around 8:40 p.m., with around 1 million listeners tuned in.

In a post, Musk blamed the delay on a distributed denial of service (DDoS) attack on the platform.

What did Trump and Musk say?

The interview covered a number of key Trump themes: Recounting his assassination attempt in July, slamming his presidential opponent, Vice President Kamala Harris, for her role as "border czar," and condemning President Biden over wars in Gaza and Ukraine.

The two also discussed immigration, with Trump repeating his frequent claim that murderers and other criminals have been crossing into the U.S. Despite Trump's statements, numerous studies have found that immigrants commit crimes at a lower rate than U.S.-born citizens. Trump added that "non-productive people" were also coming to the country.

Trump went after President Biden repeatedly, despite Biden having dropped out of the 2024 race weeks ago, a decision Trump referred to as "a coup."

Musk also took the opportunity to bring up energy and at one point turned the conversation toward Tesla, his electric vehicle company. Trump, previously a critic of electric vehicles, called Tesla an "incredible" product in the conversation. At a rally on Aug. 3, Trump said he had to like electric vehicles because "Elon endorsed me very strongly."

The Harris campaign sent out an email a little after 9 p.m. ET calling the conversation "a big deal" because "the richest person in the world is a lackey for Team MAGA."

How does this fit into the Trump campaign’s larger communication strategy?

This marks the third social-media-first interview Trump has done in recent weeks. In June, he gave an interview to YouTuber turned wrestler turned energy drink entrepreneur Logan Paul.

More recently, Trump joined a stream on the platform Kick with controversial 23-year-old streamer Adin Ross on Aug. 5. At its peak, the video had over 580,000 concurrent viewers. Ross has made headlines in the past for being banned from the popular streaming platform Twitch for using homophobic slurs, sharing racist and antisemitic messages in his live chat and displaying pornographic images during streams to his predominantly teenage audience.

Trump’s vice presidential pick, JD Vance, also made an appearance on a podcast hosted by the YouTube group Nelk Boys on Aug. 1, which he leveraged to help launch his TikTok account. The Nelk Boys are no strangers to controversy and regularly promote right-wing political causes and incel culture.

What Ross, the Nelk Boys and Musk have in common are their massive and dedicated fan bases, composed predominantly of young men. This demographic — a subset of the coveted Gen Z crowd — is exactly who the Trump campaign is trying to speak to, Rothschild told Yahoo News.

The target audience can be described as “hyper-masculine edgelords,” referring to people who try to have the most provocative and contrarian opinions, especially online. This group is not plugged into traditional news sources, Rothschild says, and they most likely think that “voting is a joke and for losers.”

“He’s really trying to reach these people because this is kind of the only potentially new demographic he has left,” according to Rothschild. “His base is not growing.”

Can Trump grow his base?

The Associated Press reported in February that there were some doubts over whether Trump could expand his base — which is made up of mostly white, middle-aged men — and win over new Republicans or undecided voters.

Trump’s return to X and the interview with Musk are all about amping up his dedicated base and enticing them enough to get them to vote in November, especially as Harris has seen an explosive surge in the polls recently. The interview was not about clearing up Trump’s past controversial comments or providing insight into what a potential second Trump administration would look like.

“This is not going to be any kind of an attempt to find consistency in the things that [Trump] has said, because the people who are watching this don’t care,” Rothschild said. “It’s the spectacle. We’re bypassing legacy media and we’re going straight to the people.”

What does Elon Musk get out of this?

Despite how publicly Musk has embraced Trump — even to the detriment of Tesla’s sales — the former president has stayed off of X for almost a full year. But Trump’s return could help boost the platform, which has been struggling against lawsuits, declining user growth and its own advertisers.

Musk, who has endorsed Trump for president, has also been accused of censoring liberal political content on X, as well as elevating inaccurate information, both of which promote the Trump campaign to the platform’s 540 million users. In an Aug. 12 letter to the House Judiciary Committee, Rep. Jerrold Nadler demanded an investigation into X, calling some of the content “deceptive or harmful” to “democratic elections at large.”

Others have speculated that Musk is trying to redeem himself and X after Ron DeSantis’s disastrous and glitchy presidential bid launch in May 2023. Even Trump made fun of the stream at the time.