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When is October Prime Day and what are the best early Amazon deals?

HAGERSTOWN, MD, USA - MAY 5, 2017: Image of an Amazon packages. Amazon is an online company and is the largest retailer in the world.
Everything you need to know about Amazon's Prime Big Deals Day. (Getty Images) (Julie Clopper via Getty Images)

Amazon is here to help you bag some early festive deals and spread the cost of Christmas, as it has just confirmed its third annual Prime Big Deal Days.

Quick overview
  • Andrex Gentle Clean Toilet Rolls - 45 Toilet Roll Pack

    £16£22
    Save £6
  • Finish Quantum Infinity Shine Dishwasher Tablets Pack of 100

    £21£36
    Save £15
  • Oral-B Pro 3 Electric Toothbrushes

    £40£100
    Save £60
  • Ninja Foodi Dual Zone Air Fryer

    £149£220
    Save £71
  • Nestlé Kitkat and Friends Big Biscuit Box

    £18£22
    Save £4
  • Cadbury Dairy Milk Giant Chocolate Bar, 850g

    £9£11
    Save £2
  • Calgon 4-in-1 Washing Machine Cleaner and Water Softener Tablets

    £20£28
    Save £8
  • Cadbury Heroes Chocolate Bulk Sharing Box 2kg

    £19£23
    Save £4
  • Ring Video Doorbell (2nd Gen)

    £70£100
    Save £30
  • Lindt Lindor Milk Chocolate Truffles Bag 1kg

    £26£30
    Save £4
  • Duracell Plus AAA Batteries (12 Pack)

    £7£12
    Save £5
See 6 more

Starting in 2022, the two-day sales extravaganza works much like Amazon's notorious Prime Day, which took place in July. It gives shoppers a chance to begin their festive shopping early and stock up on seasonal essentials, while also nabbing money-saving deals on big-name brands across various categories.

Set to include discounts from best-selling brands like Bose, Shark and Tefal, as well as some of the "lowest prices of the year so far" on selected products from Stanley, Barbie, and Silentnight, the sale is available exclusively to Prime members (you can sign up here if you haven't already).

Just like Amazon Prime Day, it's a two-day sales event where the e-tailer slashes the price of some its bestsellers for Prime members. As this event is closer to the end of the year, Amazon is promising some of the "lowest prices of the year so far".

Amazon has confirmed that October's Prime Day will take place over two days. The first discounts launch at 00.01 on Tuesday 8 October, with offers running until 23.59 on Wednesday 9 October.

How does Prime Big Deals Day work?

To get access to the offers in Amazon's Prime Big Deals Day, you need to be an Amazon Prime member. If you're yet to register, you can sign up for Amazon Prime's free 30-day trial. Once the free trial runs out, it’s £8.99 a month, or a yearly subscription is £95.

There are typically two types of deals on offer:

Lightning deals — deals which are activated at a specific time and last until the stock of that particular product runs out completely.

24/48 hour deals — deals that last for a full day or two, or until stock sells out.


How can I find the best deals?

Alerts via the Amazon app

One of the easiest ways to keep in the loop with deals is by setting up notifications. To do this, you need to head to the "Deal Alerts" section in the app (Your Account > Message Centre > Deal Alerts). From there, you can make your own alerts, as well as view any of Today's Deals. When the deal starts, your smartphone will get a notification.

Carefully read reviews

It might sound obvious but if you want a real idea of how a product works, what the quality is like, and whether it lives up to expectation, then giving the reviews a read before purchasing is always a good idea.

Create a wishlist

Do your research beforehand and make a list of the items you want the most. This way, you're less likely to buy impulsively (although, sometimes it can't be helped if there's a fantastic offer).

Use the item filters

The item filters on Amazon are a great way of narrowing down your selection based on everything from price, discount percentage, customer ratings and more.

In the interest of kicking things off early and preparing for Amazon's Prime Big Deals Day, here are the best early deals you can snap up now.


Keep your toilet roll stash stocked up with this best-selling bulk buy from Amazon.

£16 at Amazon

Get a deep clean and sparkling shine for less with this bulk bag of 100 tablets from Finish.

£21 at Amazon

Get this top-rated electric toothbrush from Oral-B for a fraction of the normal price.

£40 at Amazon

Ninja's most popular air fryer model is currently reduced and shoppers all agree it's well worth the money.

£149 at Amazon

Inside you'll find 69 biscuit bards across an assortment of 5 flavours: KitKat Original Milk Chocolate, KitKat Orange Milk Chocolate, KitKat Dark, Blue Riband Milk Chocolate and Toffee Crisp Milk Chocolate Biscuit.

£18 at Amazon

Now's the perfect time to snap up this giant chocolate bar.

£9 at Amazon

Calgon prevents limescale and rust build-up in your washing machine to protect the heating element, pipes and drum of the machine.

£20 at Amazon

Featuring favourites like Twirl, Wispa, Crunchie and Fudge, this chocolate deal won't be hanging around for too long.

£19 at Amazon

Amazon's Ring Doorbell is the perfect starting place for those looking to invest in home security.

£70 at Amazon

If you love Lindor truffles you need this in your cupboard ready for Christmas. Filled with a whopping 80 chocolates, these bulk bags are available in three options; either classic milk chocolate, mixed or silver

£26 at Amazon

Stock up on batteries ahead of having the family over this autumn and winter.

£7 at Amazon

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