Cowboys are first NFL franchise to top $10B valuation, Rams leapfrog Giants into No. 2 spot

Liz Roscher

The Dallas Cowboys haven't had a lot of playoff success over the past few (or 28) seasons, but the world still loves them. Need proof? Sportico released its valuations of every NFL team on Tuesday, and not only are the Cowboys on top, they're the first team to ever surpass a $10 billion valuation.

The Cowboys are worth $10.32 billion, according to Sportico, an increase of 12% over 2023. That's roughly $2.5 billion more than the No. 2 team, which is no longer the New York Giants. Instead it's the Los Angeles Rams, who jumped over the Giants with a $7.79 billion valuation. The Giants fell one spot to No. 3, valued at $7.65 billion.

There were other movers and shakers on this year's list, with two making huge leaps to reflect their recent successes. The Miami Dolphins — with QB Tua Tagovailoa on a new contract and WR Tyreek Hill continuing to make jaws drop on the field every week — jumped five spots between 2023 and 2024. They're now ranked seventh at $6.76 billion, a 29% increase from 2023.

The biggest (positive) surprise on this year's list is the Tampa Bay Buccaneers. They rose a massive 12 spots, from No. 28 to No. 16, over the past year. They're valued at $5.5 billion, a 33% increase from their 2023 valuation of $4.15 billion. Installing Todd Bowles at head coach and establishing Baker Mayfield as starting quarterback — along with defeating the Philadelphia Eagles in the 2023 season's playoffs — has led to both on- and off-field success.

The Cleveland Browns, Buffalo Bills and Detroit Lions also jumped up at least two spots in the rankings.

There's less positive news for a other teams, including the Los Angeles Chargers. After another lost season (which led to the firing of head coach Brandon Staley), the Chargers dropped four spots in the rankings to No. 22. That's the largest single-season drop on this list. Six other teams also dropped three spots on the list from their 2023 ranking: the Washington Commanders, Chicago Bears, Denver Broncos, Indianapolis Colts, Arizona Cardinals and New Orleans Saints.

ARLINGTON, TX - JANUARY 14: Detailed view of a Dallas Cowboys helmet prior to an NFL wild-card playoff football between the Green Bay Packers and the Dallas Cowboys at AT&T Stadium on January 14, 2024 in Arlington, Texas. (Photo by Perry Knotts/Getty Images)
The Dallas Cowboys are the first NFL team to surpass a $10 billion valuation. (Photo by Perry Knotts/Getty Images) (Perry Knotts via Getty Images)

1. Dallas Cowboys, $10.32 billion
2. Los Angeles Rams, $7.79 billion
3. New York Giants, $7.65 billion
4. New England Patriots, $7.31 billion
5. San Francisco 49ers, $6.86 billion
6. New York Jets, $6.8 billion
7. Miami Dolphins, $6.76 billion
8. Philadelphia Eagles, $6.75 billion
9. Las Vegas Raiders, $6.7 billion
10. Washington Commanders, $6.3 billion
11. Chicago Bears, $6.26 billion
12. Houston Texans, $6.01 billion
13. Atlanta Falcons, $5.9 billion
14. Seattle Seahawks, $5.59 billion
15. Pittsburgh Steelers, $5.55 billion
16. Tampa Bay Buccaneers, $5.5 billion
17. Denver Broncos, $5.49 billion
18. Kansas City Chiefs, $5.43 billion
19. Green Bay Packers, $5.39 billion
20. Minnesota Vikings, $5.32 billion
21. Tennessee Titans, $5.29 billion
22. Los Angeles Chargers, $5.22 billion
23. Cleveland Browns, $5.14 billion
24. Carolina Panthers, $5.13 billion
25. Baltimore Ravens, $5.12 billion
26. Buffalo Bills, $5.08 billion
27. Indianapolis Colts, $4.99 billion
28. Detroit Lions, $4.93 billion
29. Arizona Cardinals, $4.85 billion
30. New Orleans Saints, $4.79 billion
31. Jacksonville Jaguars, $4.76 billion
32. Cincinnati Bengals, $4.71 billion

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